Teknik Promosi Buku

 

28th KBMN PGRI #28th meeting

Day/Date        : Monday, 13th March 2023

Title                : How to promote our Books?

Speaker           : Akbar Zainudin, MM.,MNE.

Moderator       : Sim Chung Wei, SP.

Participant       : Nowo Setyawan, S.Pd.

Good evening, everybody.

The moderator give a chance to Uncle Jay to tell how to promote a book. According to Mr. Akbar Zainudin, a writer should have four thing in promoting books in the market, namely: Product, Price, Place of Distribution, and Promotion. Next, Uncle Jay says to promote his books online. We just wait and the books fly to all of the countries.

Assalamu'alaikumWr.Wb. (Peace be upon you)

To the great participants, 

Thank to Uncle Jay, his committee and the moderator that gives opportunity to me to share about books promotion strategy. First of all, Allow me to introduce my self. My name is Akbar Zainudin who write the first solo book named Man Jadda Wajada. The book has been published 13th edition with 55 thousands exemplars. And I have already written 15 books since 2010. 

Because I am also a motivator, so my books relate to motivation. I have a book about writing guidance from A - Z called UKTUB : Writing in 180 days that also contains 150 publishers (the member of IKAPI). I like teaching, writing, travelling and eating. As a trainer, I can do all of my hobbies. I have travelled to 33 provinces except Papua.

My second book is Ketika Sukses Berawal Dari Pesantren. It is about motivation for students of Islamic dormitory. In the boarding school, I give motivation and writing guidance. After that, my newest book is The Power of Man Jadda Wajada (revised the first book). 

How to promote books?

We should promote our books in order to be sold out. The aims are: the audience knows about our book, persuade their needs to buy, and recommend to the others. 

Seven steps to promote books: 

1. Launching the books: writer or publisher launching it offline or online. 

2. Book review: we can do it offline or online wherever the place.

3. Have seminar, workshop or training (related to the book)

4. Build community: teachers, teenagers, students group.

5. Build reseller networking: 20-30% for reseller

6. Sell at marketplace: bookstore, lazada, shopee, bukalapak, tokopedia, etc.

7. Use online media regularly.

For detailed information: https://youtube.be/IZhAixv86wA

In marketing, we know 4 P that stands for Product, Price, Place of Distribution, Promotion

We know the target of readers, i.e. pupils, students, teachers, boy or girl, teenagers, adult, etc. We never surrender and will succeed next day.. Thank you.

Wassalamu'alaikum Wr.Wb.